🩺 Health insurance cost in Wisconsin (2026)

The estimated average is $532 per monthbelow the national average (-5% vs. the U.S. average of $560).

$532
Avg. health insurance
per month
#20
of 51 states
cheaper than avg
$560
U.S. average
per month
Midwest
Region

Wisconsin is home to about 5.9 million people, and health insurance here runs below the national average. Below, estimate a price for your own profile, then drill into your city — rates in a large metro like Milwaukee typically differ from smaller towns.

Estimate your health insurance in Wisconsin

Wisconsin health insurance estimator

Estimated$399/month

Starts from the Wisconsin average. Estimate only — get quotes to confirm.

Health insurance cost in Wisconsin cities

Estimated health insurance per month in major Wisconsin cities.
CityPopulationEst. health insurance
Milwaukee561,385$549
Madison272,903$541
Green Bay107,395$532
Kenosha98,891$523

Wisconsin health insurance FAQ

How much is health insurance in Wisconsin?

The estimated average health insurance in Wisconsin is $532 per month, which is below the national average (-5% vs. the U.S. average of $560). Wisconsin ranks 20 of 51 states from most to least expensive.

Why is health insurance cheaper in Wisconsin?

Health insurance pricing in Wisconsin reflects local risk factors — weather and catastrophe exposure, accident/claim frequency, repair and medical costs, and state regulation. That’s why costs differ across the Midwest.

How can I save on health insurance in Wisconsin?

Compare at least three quotes from insurers active in Wisconsin, bundle policies, and re-shop every year. Use the calculator above to see how your profile changes the price.

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