🩺 Health insurance cost in Madison, WI (2027)
Estimated average: $541 per month — -3% vs. the U.S. average of $560.
With about 272,903 residents, Madison is a large city and the #2 largest city in Wisconsin. Health insurance rates here are estimated at $541 per month, above the Wisconsin average of $532 — a gap driven by local factors like local provider networks and medical costs. Below you can estimate a price for your own profile and compare Madison with other Wisconsin cities.
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Madison health insurance FAQ
How much is health insurance in Madison, WI?
The estimated average is $541 per month — about the state average (+2% vs. the Wisconsin average of $532, and -3% vs. the U.S. average).
Is health insurance more expensive in Madison than elsewhere in Wisconsin?
Madison has about 272,903 residents. Larger metro areas usually see higher rates due to traffic density, claim frequency, and repair costs. Compare nearby cities in the chart above.
How do I get the cheapest health insurance in Madison?
Compare at least three quotes from insurers active in Madison, ask about local discounts, and re-shop yearly. Use the calculator to estimate your own price first.